3 Guidelines to Make Sense of Social Media Measurement
Social promotions can be fruitful only when you are doing it the right way. But the catch is somewhere else. As the social networking sphere is open and free, whatever we do might just seem useful. And quite naturally, some actions might eventually turn out to be more harmful to your business than doing any good. This is why every digital media marketing manager must make an effort to use a series of analytical tools to calculate the success quotient of the strategies that he has deployed, and also to ensure that the level of engagement is not being damaged at any point in time.
Social media measurement can’t be treated as a secondary activity in any digital media strategy. Instead, it must be treated as one of the most important aspects of any online marketing plan. However, when into social media measurement, care must be take that you aren’t doing it the wrong way. If social media efforts aren’t measured accurately, quite naturally, you will get wrong results. And these misinterpreted results might trigger misguided social actions. Either the overall reputation of a brand can be damaged almost overnight, or it will become impossible to make any good with whatever is socially done in the future. Quite interestingly, damage control measures seem to be useless in most cases, as the level of damage is rather profound.
Social media monitoring and measurement of success ratio is possible if you are getting a few basics right. Though, there aren’t any prefixed guidelines for the procedure, yet experts believe most of us can get it right if we are doing 3 simple things simultaneously. And believe me folks, I did it their way, and was pretty satisfied with the results.
So I thought it will be good if I can share these 3 pointers with you guys today. They are given below.
When measuring social media activities, make sure you are not pulling out old records and analyzing the same. This will be a wastage of time. You need to work on recent data, and create fresh results. The same reports could be further analyzed to draw a variety of important conclusions.
Double-check each data from at least two different sources. This will provide insurance to the results that come out.
Use at least a couple of social media measurement tools together, to develop a more comprehensive report.
Follow these 3 pointers, and I guess you can create a pretty useful social media activity report.
