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Social Media Strategy – It’s Not Rocket Science!

Keen to be seen as cutting edge, some website owners are diving headlong into the social web to find they’re only bog snorkelling in the shallow end of real audience engagement. Fixated on their five new portions per day of Twitter, Facebook, Blogging, YouTube and LinkedIn, businesses can blunder hopelessly at the edges of the buzz and too soon, give up the ghost on grasping the zeitgeist!

It’s not rocket science! They have no defined strategy as to what specific goal they want social media methods to achieve. Nor selected the requisite channels best suited for reaching the desired outcome and sustaining meaningful engagement to the long game aim of customer conversion.

Too often, it’s about quickly getting the accounts set up, with those shiny buttons on the home page and asking some of the boys and girls in marketing to put out the latest product offers, ten tweets a time every day. More an extension of good old online ma- throw enough out there and see what visitor traffic cares to click back in!

While social media, like organic rankings, is obviously not like the click mechanics of SEO paid search where ROI is measurable, its equivalent of outcome forecasting to prepare resource needs is essential before hitting the enter key! Neither should traditional thinking be applied over rigidly selecting a social medium as a ‘better use’ of company time and resources.

The key approach is aiming to discover where potential audiences are located and actively engaging in the social networks, media sharing sites or blogging communities via preferred platforms. Developing a social media strategy requires a purposive, yet open-ended approach with cumulative successes at homing in on overall goals, whether simply to first establish credible brand identity, better engage with enquiries, deliver improved customer support or drawing pre-qualified traffic to site pages.

It’s crucial for a company to understand their audience preferences and behaviours to constantly fine tune the right tactical mix, which can be implemented in an ongoing relationship. Just launching into the blogosphere or leaping off the tweetdeck without knowing who they want to engage with and why, is always going to lead to disillusion with negative results leading to early abandonment. The smart, consumer savvy and the well researched always neatly integrate social media into their overall communications mix and marketing strategies.

Social media is fast becoming familiar practice and features such as Twitter, Facebook and blogs are being included as a standard, key interactive website experiences for user participation. The shift to social commerce is only likely to accelerate as smartphone usage continues to grow and its intrinsic, fast functionality demands instant target results which include extended locations, products or services.

It is vital that businesses begin by building a loyal community and consumer relationships. The emphasis is on listening, responding and to be seen to be creating real engagement value. As feedback aggregates and response levels develop, those companies who have listened well will see …

Social Media Marketing Machines Review: Is It the Real Deal?

Mike Koenig’s and the team at traffic geyser have announced a brand-new breakthrough Marketing system called social media marketing machines which is set to break all the records.

Mike unleashed Main Street marketing machines on the public only a few months ago which created a whole new benchmark for quickly creating a local Internet marketing business where help local businesses get leads and customers online.

What is Social Media Marketing Machines?

According to Mike, one of the biggest breakthroughs and game changers ever developed in the social media marketing niche, and it that literally enables any Internet marketer and particularly local Internet marketers to deliver phenomenal results to their local business clients.

In the same way that Main street marketing is based around the local business or offline business niches, which incidentally is the hottest and most profitable niche market on the planet! Social media marketing machines is again working with local businesses but the difference here and what makes this a genuine game changer is that you will be working with larger more wealthy businesses!

It’s an absolute fact that so many medium to large businesses desperately seeking ways to get into the social media marketing game. As Mike points out in one of his videos, jobs for social media marketers is absolutely skyrocketing and the money you can make as a social media specialist is through the roof.

Why the local business niche?

Unless you’ve been hiding under a rock for the past year or two, then you’ll realize that local Internet marketing or marketing for local brick-and-mortar businesses is the most profitable, reliable and predictable Internet marketing business that you can possibly build right now.

The facts are, tens of thousands of local businesses are screaming out for leads and customers from the Internet because most of the public have moved away from searching for local business in their off-line media to 90% of all local searches and now done online.

Forget trying to bang your head against the wall competing in the affiliate marketing arena when your more often than not up against the most savvy and accomplished Internet marketers on the planet. Local Internet marketing is by far the lowest competition and easiest to dominate the search engines.

If you have a reliable predictable and repeatable way to dominate social media marketing, then you’ll have a massive advantage in many ways over your competition which will virtually hand you the ability to drive tons of leads customers and buyers to local businesses that will be happy to pay you thousands of dollars per month to do so.

The Real key to success!

Having coached hundreds of students in the local Internet marketing arena I have seen firsthand the biggest challenge that virtually everyone had with Main street marketing machines, and I can see this will be exactly the same with social media marketing machines.

The biggest challenge is getting a steady stream of high value …

Choose Your Road to Fame – SEO Optimization by Topic and Concept

Nobody doubts that Sandra Fluke is an expert at controversy, sexual misconduct or birth control, after recent political escapades. They might, however, question her logic as an attorney, since her argument for contraception has fallen rather flat in the uh… “social media” court room.

The road you choose to fame may determine the acknowledgement you get when you arrive.

Known for integrity, community impact and diverse communications skills, there are a vast number of people who have arrived at the same level of recognition, their identity in tact, through controversy, radical thought processes and multi-media popularity. Speaking out on a controversial topic isn’t necessarily a bad thing, nor is it always detrimental to your reputation.

The topic and concept you choose to make your claim to fame based upon might be more effective if you stand on a road with less controversy, and yet, nothing sells like sex or controversy, so those are definitely faster methods of being heard and recognized. If those are not the topics you prefer to be recognized for, however, you might want to avoid them.

Marketing choices make a difference.

Effective power marketing for your topic can bring your business brand recognition to the top of the SEO charts as fast as controversial sex talk, by creating a stir within your marketing community. Your name, your topic and your concept can be at the top of the search pages using simple marketing techniques and strategies that get you known, grab attention for your product or service and bring valuable recognition to your signature brand.

Press release options drive recognition.

Stepping into the media with a massive press release that captivates an audience from the start up could change your power structure to one of brand recognition and high drive. Controversy of any kind can bring stardom to the hedge of conceptual attainment. Where are you going with your product? Does it stand out in any audience? Is your name on it? Have you got a recognizable following in any marketing niche?

Bikers race for it! Better health. Media acclaim. Visibility from the front of the crowd. Top of the mountain. Ultimate pleasure. Recognition. What is your drive for the top of the heap? Where are you going and why?

Social media worthiness and popularity.

As a marketer you have to stay on top of your game, no matter what your topic, you need a place to rend your topic heard, open up discussion and audience, drive and motivate buyers. The value of high profile social media in a popular market is indisputable.

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Online Marketing Phrases

You need to comprehend every one of the online marketing terms possible if you wish to become a winner on the internet. While it is getting simpler for many individuals to know and understand what these terms mean, if you are intending on generating your earnings online, you have to make sure you are finding out these terminology from reliable places.

Start with the basics

So that you can ease oneself into the realm of marketing phrases, make sure to start with the basics. Study words such as “SEO” or “PPC”. They’re a few of the simpler ideas that one could wrap your head around in relation to website marketing. Moreover, you may have to know lots about items like affiliate marketing online and social media because so many folks use these to make money over the internet.

One rationale why you should start basic with internet marketing words is so you don’t get stressed. A few of the phrases around require a wide range of technical know-how to understand, and when you jump directly to these, you may throw your hands up in defeat very quickly.

But if you begin with some of the simple information, you’ll gain a great deal of knowledge within a reasonably short period of time. This will leave you feeling more confident and ready to proceed to more in-depth terminology.

Find Several Sources

Make sure you are learning internet marketing terms from trustworthy sources. Textbooks on the subject are often excellent, along with periodicals that provide details about website marketing. There are numerous great internet sites available that you could study from too, but you must bear in mind there are plenty of poor ones as well.

Cross reference all your study. When you can only get the details in one place, it may not be good. Like other things, performing a lots of study and collecting at least a small number of dependable sources is advisable.

Constantly Try to find New Online Marketing Terminology

As you probably know, the web is a continually changing place. New programs and strategies are being thought up constantly. So that you have to continue to keep your eyes and ears open for brand new terms. Checking up on website marketing periodicals, blogs, and also other data sources is a superb method of doing this.

Additionally, when you know anyone in the online marketing society, make an effort to communicate with them. Use their expertise to beef up your own whenever you can. Should they already do a whole lot with website marketing, they will most likely be able to access completely new data ahead of most people. This can give you a huge advantage, if you are just starting out or you are already somewhat knowledgeable.

By researching and knowing as many online marketing terms as possible, you make it much more likely that you will comprehend any online marketing details you come across. You have to be ahead of the curve by understanding …

Social Media Strategies for College Admissions

The 2011 Kaplan survey conducted on 359 college officials revealed that 24% of institutions visit social networking sites such as Facebook to learn more about applicants while 20% search for potential applicants on Google. Indeed, Facebook, Twitter, and such other social media sites are becoming a very useful tool for various top colleges to find out and get connected with potential applicants who are very much active on these social media platforms. A growing number of colleges and their staff members and professors are seen opening accounts on Facebook just to connect with potential students before the start of a new semester.

Let’s find out how you too can explore Facebook or Twitter to get in touch with future college students.

Create an Appealing Profile Page

College administrators should set up a Facebook profile pages that truly speak galore about their intentions and objectives. Ensure that people searching for top ranked colleges spend at least a few minutes going through your page and reading about the courses that have been introduced recently and are open for admissions.

Take Part in Communities

Colleges should increasingly join various communities or groups that are on Facebook or LinkedIn, etc. to establish networks or connections with users. You can actually start up conversations or be aware of in detail about what the end-users want from you along with their standard of expectations.

Post Images of Your Previous Classes or Courses

You need to share your success with the whole world; how successfully you have created your classes and courses for so many years. You should post images of students as well as of classes plus recommendations and comments from ex-students explaining the advantages of attending your classes and how it has benefitted shaping their career.

Show the Benefits of Attending Your Classes

You need to market your classes well in order to fill up the places in the course. For example, write about how students will benefit from attending your classes. Don’t forget the fact that there are hundreds of such profile pages of colleges on social networking sites that have been optimized to attract maximum attendees. Thus, what different and better strategies can you employ to pull in maximum attention towards your page? A good way can be by offering incentives or discounts on say the first 50 enrollments to a specific course. You should also highlight the fact that you have expert teachers or lecturers to guide students throughout a semester.

Judith Olson, the Bren Professor of Information and Computer Scientists at the University of California, Irvine conducted a study to find out how social networking sites help in building up a relationship with people? Olson found that online social interactions foster a sense of trust and builds relationships like responsiveness amongst students. The study also revealed the fact that those educational institutions who have established good rapport with prospective students have seen a considerable rise in class registrations compared to those who have no online …

Crowdsourcing: Lead Your Own Democracy Online

With over 1.7 billion people online all sharing ideas and information about brands and products, it really is worth your company’s while to take advantage of this phenomenon and start crowdsourcing.

The term ‘crowdsourcing’ refers to the outsourcing of a task from someone behind a brand to an undefined large group of people in an effort to gain vast amounts of information regarding the brand in question, through an open medium.

Information is your currency in this strategy and when done correctly, crowdsourcing can prove to be a very valuable tool behind your understanding of consumer behaviour.

By using social media like Facebook and Twitter as a platform for crowdsourcing, your brand can provoke an engagement of ideas, comments, opinions, criticisms and preferences that you can make work for you and your business.

But who’s to say this resource works? It’s simple when you think about how crowdsourcing is motivated by these three factors:

Co-creation: people like to share opinions, ideas and speculations online using social media about subjects they are interested in already.

Crowdsourcing is a way of organising existing interactions between internet users into a specific production so you can get the information you want.

Information exchange: this is the social contract that by sharing your information, you’ll expect to get a response. It’s incentive and provides easy insight into the way people perceive your brand specifically.

Social Media Optimisation: a brand that uses social media networks to promote their product aims to create a relationship with the user. By crowdsourcing the brand is not just asking to be ‘Liked’, it is asking for interaction. Ask, answer, retort, opinion and re-feed are the elements of social media optimisation in this kind of interaction.

An example of crowdsourcing would be a socially responsible project such as Eskom trying to come up with ways to save electricity this winter by running a social media campaign where people can discuss their ideas. This campaign would help the company to gain insight from the masses, not just targeted groups and open up untapped resources of information. You never know where you might find the best ideas! It is this interaction that holds the real value as brand/consumer relationships become stronger the more you communicate back and forth.

Crowdsourcing Correctly

“If we don’t believe in free expression for people we despise, we don’t believe in it at all.” ~ Noam Chomsky

Brands should not be afraid of negative feedback and it being public. A negative opinion will not affect their efforts in social media optimisation. Crowdsourcing is about getting all the information for it to be ultimately useful. Freedom of speech promotes the most democratic, raw and therefore truthful kind of feedback. Your clients will appreciate the honesty.

Keep the relationship going. After the campaign is over, don’t waste all the time you’ve spent building up these bonds by forgetting them. Keep the public involved. Let them know what the outcome was of what you were trying …

Four Tips for Choosing Your Gaming Laptop

Gaming laptops are very alike to a standard laptop with a number of differences. A gaming laptop will have a higher spec hardware with the most up to date graphics. This is required so that it is able to process today’s modern games.

With these features, you can expect to pay a little money for these laptops than you would a non-gaming laptop. Despite gaming laptops having quicker processors, better sound system and bigger hard drives, they can be used other tasks besides gaming activities. Here are four tips that you need to consider when buying a cheap laptop.

The first point to consider is the graphics card as this will need to process a huge amount of visuals and 3D video and it is best that you have the latest graphics card so that you can play the modern games. In addition, you should check how much RAM is inside the laptop with preferably 2GB minimum but can go as high as 16GB making it ultra quick and responsive.

The second point to consider is the processor as you will need one that is capable running your applications and games without any lag or stuttering. Newer laptops are now being powered by quad core processors that deliver power and speed to any game you are playing.

The third point to look at is the display and sound system because when playing games it is important to have high quality speakers. Newer laptops are now using Blu-ray drives that deliver higher resolutions and visuals. The display screen needs to be at least 17 inches.

The fourth point to be considered is the hard drive as this is where you will store all your movies, music and games. Most laptops now come with at least 320GB of storage space and it is important to check the speed of the drive as well. When playing games it is imperative that the laptop can run at the best possible performance and that is why you should go for using a SATA hard drive as these are known for their performance.

There are a number of ways to buy a cheap gaming laptop either by going online or visiting the retail store. By searching online, you can look at thousands of laptops from all the major manufacturers like Samsung, Toshiba, Acer, Lenovo and many more. Review sites and forums are great place to find out what other consumers have said about particular brands of laptops and also allows you to ask questions as well.

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Search Engine Optimization Using Web 2.0

Search Engine Optimization has traditionally been defined as improving a websites rank on the Search Engines.

In recent years the emergence of Web 2.0 has led to significant changes in how a Website / Blog are ranked on the Search Engines.

Also it has no longer remained necessary for a website to rank high on Search Engines to get very high Page Views – a Website ranked high on a Social Media like Digg can get very high Page Views.

How to promote a Website using SEO:

-Content

-Quality

-Keywords

-Themed sites

-Headings and Subheadings

-Length of Posts

-Use of Videos and Photos etc

-Comments / Collaboration

-Avoid Duplicate content

-Links

-External Links from other Websites/Blogs

-Links from Blog Networks, Social Bookmarking, Microblogs etc

-Links from Social Networking sites like Facebook and Twitter

-Internal Links

-Cross Links

-Outbound Links

-Directories and Forums

Other factors include:

-Updates

-Load Time of Website

-Use of Technology like Pinging

-RSS Feeds

Any Website, Blog or even Directories, Forums can be promoted using a combination of these strategies and it is not necessary to use all these strategies.

For Example a site such as YouTube does not have much content in form of articles and is very slow bulky site but still ranks very high as it is updated continuously.

Similarly I focus on getting Links from Blog Networks for improving rank of a blog/website.

The most important factors for deciding the Rank of a website are the Keywords and the External Links.

Keywords must be used in Headings and it’s not necessary to have articles etc as in the case of Video and Photo sharing sites.

The promotion of a website is similar to Push Marketing and External Links have to be created and this is done by every Webmaster and Blogger irrespective of what they say.

The most effective way of creating these links is by using Web 2.0 like Blog Networks (Eg Digg). There is a misconception among many people who think using Facebook, Twitter etc is sufficient for their Web 2.0 strategy and ignore the more effective means like Blog Networks and Social Bookmarking.

These sites are meant for SEO unlike Facebook which is for making friends.

These sites not only provide direct links and users but also help in improving the rank of the website on Google and other search engines.

The algorithms and rules for using these sites are much more complex than promoting a site on Google and are not even published anywhere.

Non compliance of these rules results in the account being blocked or poor ranking.

I have learned about SEO using Web 2.0 by adopting hit and trial method over a long time period.

The biggest problem with Blog Networks is that they don’t allow a user to promote his content.

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Gaming Laptop Performance Considerations

What makes a laptop appropriate for gaming? Its quite simple actually. Laptops that have hardware associated towards performance basically ensure that games produce the best results, is a general way to put it. But what components do laptops rely on that produce such results? Similar to a gaming desktop, laptops use hardware based off of performance but, must sacrifice space to provided portability and who ever thought gaming hardware could be fit into such a small space? Well I don’t know, but I can tell you that there are select hardware components that justify exactly what gaming enthusiasts are after. Portability with a touh of performance. With that being said, i’ll explain to you what performance factors you should consider when purchasing or researching a gaming laptop.

Below are various categories that emphasis on hardware meant for gaming laptops.

The Video Card

Looking at how gaming laptops rely on processing loads of data to produce the best possible graphics, we can begin our selection of mobile gaming components with the video card. You will need a video card that will produce the best frame rates for games such as Call of duty 5: World at War or Far Cry 2. This can be done by choosing a card that has a fast GPU, an adequate amount of dedicated memory, can utilize SLI or CrossFire technology, and operates at a cool temperature, to extend battery life. Nvidia offers its 200 series and ATI supplies its 4000 mobile series. Choose a card that best suites your preferences based off of the games you intend on playing.

Processor

To run games that are graphically intensive and have many complex scenes or levels, investing in a processor that can tackle such a struggle isn’t that difficult. Just like a video card, processors must be fast and efficient when the games start to get rough. As the cpu is constantly processing data, it also use 3 levels of cache to re-access data to perform quicker calculations when necessary. Plus, to really help with rendering graphics, Intel offers cpu the feature multiple processor on one chip. AMD have their equivalent series for the exact same purposes. I highly recommend investing into a dual or quad core processor from either company.

Secondary Storage Device

A gaming laptop also needs a place to store and access games when requested, so a fast hard drive or solid state drive is recommended. Investing in a drive with a large capacity is worth while, not only short term, but long term as well. The performance factor that applies to hard drives would be the drives RPM or revolutions per minute. A suitable drive will have a speed of 7200 RPM, but consider a faster one for better performance. Solid state drives are new to the market, which cause their price to be significantly higher. If you have the money, then I would recommend an SSD because they surpass HDD’s in measured performance. Overall, an HDD would be …

Why Everyone Should Have a Desktop Gaming PC

These days Xbox 360 and PlayStation 3 are all the rage, and in a few years new consoles will take their place. While the world at large embraces console gaming, there is a core group of gamers who eschew it. These are the hardcore PC gamers. Their stance is simple: the PC is a superior gaming platform in every way but one: it’s not ‘turn on and play’ simple. Other than that, PCs beat consoles hands down. Here are a few reasons why:

Cutting Edge Technology: PCs are built from components which can be swapped out and upgraded with relative ease. Whether there is an advance in processing power, video graphics rendering or any other aspect of gaming it’s usually available for PCs first. Console systems are often cutting edge on release, but within a few months they are already lagging behind new components released for PCs. This means that PC games can push hardware further and provide even more fantastic, surreal, or ultra-realistic experiences for gamers. The PC gives game developers a platform that can take their projects to new heights in any direction they desire, and PC game releases often take advantage of the extra computing power.

Size Matters: Console games are currently DVD based and DVDs can only hold so much data. PCs run software off their hard drives and can install games that span multiple discs. That means games developed for PC can take up more space. This does not always come into play, and it may not even really prove to be an advantage for many games. However, there have been more than a few notable releases for PC that contained extra content or additional missions which were left out of console versions.

Customization Rocks!: Consoles are designed to be conformist. Every game for the Xbox 360 uses the same controller. They may use different control schemes, or even offer a selection of control options to players, but it’s not the same. Nor does the variety of 3rd party controllers manage to span the void between console and PC. If you prefer a hand held controller there are literally dozens of completely different controllers to choose from. Some are similar to familiar console controllers, some are completely unique. To take this to the extreme, gamers who enjoy flight simulators can purchase controllers that simulate virtually an entire airplane cockpit, if you have the money to spend. Even for those who have no interest in such things, many find the basic keyboard and mouse control scheme gives them far greater control over their games compared to a hand held controller. Not only that, but keyboards offer an enormous array of additional control options because each key can function as a controller button.

If you consider yourself a hardcore console gamer, try getting yourself an extreme gaming PC. That is about as hardcore as it gets.

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