The Importance of a Good Recruitment Website Design

The Internet these days is no longer just a marketing tool. It has now become an essential medium of communication between employers and job seekers. Having a website can no longer be ignored by recruitment agencies and recruitment consultants, thus a shift to the use of the web to build business is essential. A well-developed recruitment website can become a very powerful recruitment tool. Keep in mind that aside from reflecting your business, your goal in creating a recruitment website is to attract candidates to send-in their applications in a hassle-free, user-friendly manner.

It is very important to have a good recruitment website design because it is through your recruitment website design that you are imparting the character of your business. Your choice of design and website functionality will reflect the “personality” of the company so it is always best to go for simplicity and efficiency.

A good recruitment website design will ensure efficiency and ease in administrative procedures for your organization in current and future recruitments.

There are a few distinct characteristics that a website should have.

Its own identity: a distinct and memorable look. Branding is important so that candidates remember the site. Just remember that simplicity and professionalism are still keys to help carry a certain degree of credibility and trust which your candidates will be looking for.

Accessibility to all. Ensure accessibility of your website to as many people as possible. In addition, be sure to instruct your web designer to comply with the disability discrimination legislation, which enables visually impaired visitors to view the site without difficulty.

User-friendliness. Candidates should be able to apply for the desired vacancies effortlessly. A candidate automatically becomes a captured audience once he/she is on your site, so seize the moment. Definitions, instructions and options should clearly be communicated in your website. Your “call to action” must be prominent to encourage immediate registration or application. Otherwise, your efforts will be in vain. Try to avoid requesting your candidates to download forms or directing them to another site to accomplish registration or application forms.

Email alerts. Your candidates will appreciate email alerts to notify them when a new job that meets their job search criteria is added to your website.

There are many ways to beef-up your recruitment web design. At the end of the day, what you need to look out for is its relevance, functionality, updated content and positive candidate experience. There is a way that you can make a recruitment web design that is right for your business and that is to make it your way.