Enterprise With Social Media
It’s no doubt that social media is finding ways into businesses. More and more businesses are using it. It’s probably the fastest way to get connected with people all over the world. You have to be a part of social media to stay in the competition. Businesses are taking the role of leadership and finding their new way with social marketing.
To be apart of social marketing you first should know the people you are working with. Some people are just on these websites to have a blog or web page. Some people have their own social networking profiles. Some are people who like to comment online about businesses. Some are people who actually like to write blogs themselves. You can profile employees and customers to see how active they are in social medias.
As a business person you want to list your company’s objectives when it comes to social medias. Innovation is a good focus point. Posting video on a site where employees can submit ideas. Make a group where members can communicate and share documents with each other. A support area where employees can post and answer questions. Be open to learning new things.
You want to come up with a strategy for your business objectives to achieve them. Social strategy should focus on people in the community, and not the technology. It’s called social media for a reason. It’s changing the relationship between business and customers. You want a way to communicate to employees what’s happening. You want a way for members find and make connections with customers. You want a way for members to create their own content. And a way for members to be rewarded.
When you have your media site, make sure you determine which employees are allow to access what parts of the site. What you want to be shared.
James Hickey
Master Business Consultant
